Century Signs Marketing Team
Top Mistakes Businesses Make with their Signs
Updated: Jul 28, 2020
A sign is the single best way to advertise your physical business location - which can make or break your customer leads! From design to manufacturing to maintenance, here are the top 4 mistakes we see with business signage.
Confusing or Hard to Read
If your customers can't read or understand your sign - you've made a big mistake! Surprisingly, this is a mistake we see often and will result in lost customer visits and leads. Follow these quick tips:
Use clear and concise fonts with contrasting colors to improve readability
Spell check! Check for grammatical or spelling errors
Avoid too much text or a busy interface
Inconsistent with Branding
Help loyal customers recognize your business. Keep your signage consistent with your overall branding in order to make sure your customer base can recognize and trust your sign. Use appropriate fonts that remain consistent across platforms, with font types that speak to your target audience. The overall design should be consistent with what would leave the best impression with your target audience. Loud and brightly colored signs may not be appropriate for a professional services firm, whereas minimalist designs may not attract customers to a kid friendly location. When in doubt, let our expert graphic designers help you design the perfect sign for your business.
Not Hiring a Trusted Sign Manufacturer/Installer
Signage companies often offer low prices to entice customers into buying, however price isn't the only factor you should consider when purchasing a sign. Sign material quality, warranties, and installation experience are huge considerations you must take into account to ensure your signs are mounted correctly (and safely). Only quality signage is equipped to last through time and the elements. Trust only experts in the industry with proven experience of quality work to make sure you're avoiding hazards and not paying for costly repairs!
Maintain your sign properly to ensure that it looks as good as the day it was installed! With quality signage material, maintenance will be less than with a low quality counterpart. Make sure to clean and replace signage when needed to keep your customers returning.
Contact our team of experienced signage professionals to work with a trusted sign manufacturer and installer. Make sure you're not making these common mistakes!